Enerel Samonte Resume

Created a repository of imagery and design templates for deliverables of all kinds; built up and curated an ecosystem of external resources, including freelance designers and copywriters; built a directory system in preparation for the digital transformation onto Adobe Business Solution systems; established a metadata framework for upcoming DAM and integration into the new global company website; further enrich the visual identity.

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• Own the company's visual identity in collaboration with the brand’s vision and act as the Sr. Art Director of the Marketing Team for all things visual at Teknor Apex.

• Oversee the implementation of the visual identity across all user and colleague touch-points and showcase creative expertise in multi-channel campaigns, print and digital advertising, signage, web design, and usability – aided in capturing MQLs and SQLs that led to multimillion Dollar opportunities.

• Lead art reviews with team members, agencies, and freelancers while providing constructive and positive feedback – hired and vetted two new freelance designers.

• Be a creative leader – conceptualize campaigns, communications, and graphics for brand and key marketing initiatives with a proven 100% satisfactory rate and on-time delivery.

Introduced the interactive platform Ceros for trade-show experience enhancement, creative lead for all internal communications, and established a look and feel for each function internally—part of initiatives as creative lead global implementing Interact®, Workhuman®, and Hype® platforms. Transformed the Teknor Apex visual identity and evolved the brand guidelines. Responsible for developing and governing the visual identity of the TA brand and all its expressions. 

• Work with stakeholders to define priorities and sustain delivery cadence.

• Conceptualize, design, and execute campaigns strategized by division marketing managers to create experiences across static and motion assets.

• Elevate trade-show experience by enhancing booth design and introducing creative new ways to interact with customers.

• Provide all creatives for internal communications, including the creation of video, digital signage, on-site screens, and posters, in three languages for a global audience.

Started revamping of the Teknor Apex Brand, by assigning presentation and other sales collateral a more personable look, changed design approaches and saved the company an estimated $180.000 annual expenses on agency costs by being their to go person for design execution and trade show management.

• Provide expertise in the areas of marketing, strategic planning, and project management.

• Provide European market insights, German culture, and language expertise, and translate campaigns to a global scale with a culture-relevant background.

• Efficiently project manage industry-specific conferences and trade shows and provide an elevated booth design.

• Manage and execute video production or animation.

Booth attendance rose 150% after show party attendance rose 200%. Saved $91,676.00 (From $271,340.00 to projected $207,500.00 to actual $179,664.00).

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•  Integrate global corporate marketing efforts into local culture and language, product marketing, and internal communication – successfully integrated TA-Brand into Germany.

• Develop new marketing concepts and conceptualize and execute designs for all marketing materials, including on-site and digital ads, to promote show attendance.

• Project manage trade shows and elevate the experience with technical talks, motion design, and print and digital advertising.

• Establish a clear and well-managed marketing budget.

Elevated design and creativity, was awarded company-wide Employee of the Month, created and art directed award-winning campaigns, including the INMA 2017 for best print execution, creative directed teaser campaign for the “be” campaign.

• Create compelling and bespoke visuals for marketing campaigns, art direct and deliver creative input for other designers, and introduce current design trends.

• Develop new design concepts, layouts, and graphics for social media campaigns, landing pages, newsletter emails, print ads, and other print materials, such as direct mail.

• Self-initiative draft ideas and create a strategic plan for potential campaigns, art direct and execute still and video photography, editing assets for desired outcome.

• Established new sub-brands and e-commerce shops for patented technologies

• Conceptualized and created marketing strategies and branding of a new product, including package design, web design, POS, and print advertising